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	<title>The Sleeping Giant</title>
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		<title>Watch As Edna Explains Her BareEase Business!</title>
		<link>http://thesleepinggiant.com/index.php/2011/10/11/579/</link>
		<comments>http://thesleepinggiant.com/index.php/2011/10/11/579/#comments</comments>
		<pubDate>Wed, 12 Oct 2011 00:20:43 +0000</pubDate>
		<dc:creator>candieg</dc:creator>
				<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://thesleepinggiant.com/?p=579</guid>
		<description><![CDATA[Click Here to Watch:  Edna Ma Explain Her Million Dollar Business Idea with Ken]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.vimeo.com/globalparadox/review/30386413/9f904b703a">Click Here to Watch:  Edna Ma Explain Her Million Dollar Business Idea</a> with Ken</p>
<p><a href="http://thesleepinggiant.com/wp-content/uploads/2011/10/EdnaVideo.jpg"><img class="alignleft size-medium wp-image-583" title="Edna Video" src="http://thesleepinggiant.com/wp-content/uploads/2011/10/EdnaVideo-300x168.jpg" alt="" width="300" height="168" /></a></p>
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		<item>
		<title>And The Top State For Business In 2011 Is:</title>
		<link>http://thesleepinggiant.com/index.php/2011/09/20/and-the-top-state-for-business-in-2011-is/</link>
		<comments>http://thesleepinggiant.com/index.php/2011/09/20/and-the-top-state-for-business-in-2011-is/#comments</comments>
		<pubDate>Tue, 20 Sep 2011 22:19:20 +0000</pubDate>
		<dc:creator>candieg</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[top businesses]]></category>

		<guid isPermaLink="false">http://thesleepinggiant.com/?p=574</guid>
		<description><![CDATA[By: Scott Cohn, CNBC Senior Correspondent The economy may be looking better for some states this year, but budget woes are a challenge from east to west. In its fifth annual ranking of America’s Top States for Business, CNBC for the first time took into account state budget gaps among the 43 metrics that go into...]]></description>
			<content:encoded><![CDATA[<p>By: Scott Cohn, CNBC Senior Correspondent</p>
<p>The economy may be looking better for some states this year, but budget woes are a challenge from east to west. In its fifth annual ranking of America’s Top States for Business, CNBC for the first time took into account state budget gaps among the 43 metrics that go into its rankings. That made for some interesting changes this year, with last year&#8217;s Nos. 1, 3, and 5 states falling while other states climbed in rank.</p>
<p>Here are the Top 5 states for business:</p>
<p><strong>1. Virginia</strong> &#8211; The Old Dominion State is back on top, knocking out Texas and capturing first-place honors for the third time in five years.<br />
<strong>2. Texas</strong><br />
<strong>3. North Carolina</strong><br />
<strong>4. Georgia</strong><br />
<strong>5. Colorado</strong></p>
<p>To read more about the best and worst states to have a business visit: <a href="http://www.cnbc.com/id/41665883?__source=monitor|topstatesva|&amp;par=monitor">http://www.cnbc.com/id/41665883?__source=monitor|topstatesva|&amp;par=monitor</a></p>
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		<title>#1 Mistake Women Entrepreneurs Make</title>
		<link>http://thesleepinggiant.com/index.php/2011/09/08/1-mistake-women-entrepreneurs-make/</link>
		<comments>http://thesleepinggiant.com/index.php/2011/09/08/1-mistake-women-entrepreneurs-make/#comments</comments>
		<pubDate>Thu, 08 Sep 2011 15:50:39 +0000</pubDate>
		<dc:creator>candieg</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[Women]]></category>

		<guid isPermaLink="false">http://thesleepinggiant.com/?p=572</guid>
		<description><![CDATA[By Vicki Donlan All entrepreneurs must make decisions dozens of times during every day. Those decisions will make or break a business. The how we make decisions &#8211; the when we make decisions -and the way we make decisions stems from our self confidence. Do we believe in our inner voice? Do we believe in...]]></description>
			<content:encoded><![CDATA[<p style="text-align: justify;">By Vicki Donlan</p>
<p style="text-align: justify;">All entrepreneurs must make decisions dozens of times during every day. Those decisions will make or break a business. The how we make decisions &#8211; the when we make decisions -and the way we make decisions stems from our self confidence.</p>
<p style="text-align: justify;">
Do we believe in our inner voice? Do we believe in our ability to be right? Have we been told often enough that we are smart enough and have what it takes to choose the right direction to succeed.</p>
<p style="text-align: justify;">
Too often our society values men&#8217;s voices over women. And, before you scream &#8220;male basher&#8221; think about all the times you&#8217;ve blurted out a suggestion only to have it parroted more loudly by a male participant who then gets applauded as a genius. Yes, this continues to happen in 2011, and although it does not mean that women cannot lead it does affect their confidence to lead.<br />
Self confidence is acquired early on and develops over time. The more often we make decisions that are valued the more often we believe in our decision-making ability. If your parents allowed you to make choices when you were a child than you are more likely to risk making decisions as an adult &#8212; and, more importantly, as an entrepreneur Decision-making means taking a risk. If being right is more important to you than moving forward you probably have a decision-making problem. Our gut instincts are established early.</p>
<p style="text-align: justify;">
Take a moment now to think of an example of a recent business decision you needed to make. For example, you are in desperate need of a new assistant. You have interviewed several individuals for the position. Your gut tells you how you feel about each one. The one that has the most impressive resume and the positive recommendations makes you feel uncomfortable at your first meeting. What is your response to this gut response?</p>
<p style="text-align: justify;">
(a) It must be me. I&#8217;m not a good judge of character.<br />
(b) (S)he must be the best choice because everyone whose opinion I value thinks so.<br />
(c) Maybe (s)he had a bad day and our chemistry was just off.<br />
(d) I don&#8217;t have to make this decision now. I&#8217;ll just think about it for awhile.<br />
(e) I wouldn&#8217;t make this hire if (s)he were the last person on earth. I don&#8217;t care how good the resume and recommendations are. I know best!</p>
<p style="text-align: justify;">
You already know where I&#8217;m going here. First, allowing the opinions of others to persuade you when your gut tells you something else will NEVER be the right way to make a decision. And, second, putting off a decision that needs to be made will only jeopardize your small business.</p>
<p style="text-align: justify;">
So, if decision-making is a problem for you start practicing today to listen to your gut. With all the talk about the fact that women generally spend too much time feeling rather than thinking this is exactly the talent needed to go with your gut. Your gut WILL tell you which direction to take. The most important thing every business woman must do for herself is to believe in her power to make the right decisions.</p>
<p style="text-align: justify;">&nbsp;</p>
<p style="text-align: justify;">Read more from Vicki Here: <a href="http://http://www.vickidonlan.com/Womens-Business-Blog/bid/63093/1-Mistake-Women-Entrepreneurs-Make">http://www.vickidonlan.com/Womens-Business-Blog/bid/63093/1-Mistake-Women-Entrepreneurs-Make</a></p>
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		<title>Six Ways to Set Yourself Apart from Your Competition</title>
		<link>http://thesleepinggiant.com/index.php/2011/08/16/six-ways-to-set-yourself-apart-from-your-competition/</link>
		<comments>http://thesleepinggiant.com/index.php/2011/08/16/six-ways-to-set-yourself-apart-from-your-competition/#comments</comments>
		<pubDate>Tue, 16 Aug 2011 19:04:33 +0000</pubDate>
		<dc:creator>candieg</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://thesleepinggiant.com/?p=556</guid>
		<description><![CDATA[Writen By: http://www.themarketingbit.com/ One of the principals of marketing is the crafting an irresistible message.  The operative word is irresistible.   The problem with always having a “sale” message is it isn’t irresistible because EVERYONE and their brother is also having a sale.  Think about it.  Having a sale is all about you and your...]]></description>
			<content:encoded><![CDATA[<p>Writen By: <a href="http://www.themarketingbit.com/">http://www.themarketingbit.com/</a><br />
One of the principals of marketing is the crafting an irresistible message.  The operative word is irresistible.   The problem with always having a “sale” message is it isn’t irresistible because EVERYONE and their brother is also having a sale.  Think about it.  Having a sale is all about you and your business.  You trying to move your merchandise.  You trying to generate more sales.  It’s all about You, You, You.<br />
What your customers really want is for you to be more about them.  For you to be filling their needs.  After all, that is the  core of any business transaction…you filling your customers’ needs.  If you can’t or don’t do this, then you have no business.<br />
<strong>The Downside of a Sales Message</strong><br />
I’m not saying that a small business should never have a sale.  I’m saying that a sales message isn’t the same as a ‘marketing’ message.  A marketing message should give them a unique and competitive reason to visit you.  There’s nothing unique or competitive about 10% off.<br />
When the only time you communicate with your customers is through another boring sale,  you run the high probability of creating some pretty big negatives for your small business.  Let’s look at a few.<br />
1.  You are basically training your customers to wait until your next sale.  Why bother to pay full price, when it will be marked down in a week?<br />
2.  It chips away at the value of your brand.<br />
3.  It diminishes the value or your product or service.<br />
4. Oh yeah…it eats away at your profit.<br />
<strong>Alternatives to a Sales Message</strong><br />
So how does a small business compete when all of its’ competitors are locked into a sales only message?  How about offering your customers something only you can offer?  What is that? Your expertise and your knowledge.  You may not think it, but your customers consider you an expert and you are.  You can demonstrate your expertise a variety of ways.<br />
1.  Offer helpful tips in your next newsletter<br />
2.  A short ebook that educates your customer about your industry or about your product offerings<br />
3.  A cheat sheet of what they should look for when they have whatever problem you solve.<br />
4.  Product demonstrations of how a product is made, how it works.<br />
5.  Provide in-store samplings or tastings to educate your customers about your product offerings and explain why you select these particular products.<br />
6.  Have a special event and bring in another expert or several experts in related fields and have them share their expertise with your customers.<br />
These alternatives are far less expensive than having another boring sale and these techniques establishes you as the one business owner that is investing their time in truly helping their customers. That will definitely help you stand out from your competitors.<br />
Give it a try.  I think you’ll be surprised by the response of your customers.<br />
Question:  What do you have to loose?<br />
Answer:  Nothing.</p>
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		<title>Why I Became An Entrepreneur: Finding The Solution</title>
		<link>http://thesleepinggiant.com/index.php/2011/08/04/why-i-became-an-entrepreneur-finding-the-solution/</link>
		<comments>http://thesleepinggiant.com/index.php/2011/08/04/why-i-became-an-entrepreneur-finding-the-solution/#comments</comments>
		<pubDate>Thu, 04 Aug 2011 20:24:58 +0000</pubDate>
		<dc:creator>candieg</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[business plan]]></category>
		<category><![CDATA[starting a business]]></category>

		<guid isPermaLink="false">http://thesleepinggiant.com/?p=550</guid>
		<description><![CDATA[One of the main reasons I became an entrepreneur was because I enjoy solving problems.  This is probably why I became a doctor too.  When I created BareEase &#38; Cream (prep kit for ouchless hair removal), the problem I encountered was that bikini waxing was painful, but I knew from my experience as an anesthesiologist...]]></description>
			<content:encoded><![CDATA[<p><a href="http://thesleepinggiant.com/wp-content/uploads/2011/08/E.Ma-Grey-suit.jpg"><img class="alignleft size-full wp-image-551" title="Enda Ma" src="http://thesleepinggiant.com/wp-content/uploads/2011/08/E.Ma-Grey-suit.jpg" alt="" width="167" height="276" /></a>One of the main reasons I became an entrepreneur was because I enjoy solving problems.  This is probably why I became a doctor too.  When I created BareEase &amp; Cream (prep kit for ouchless hair removal), the problem I encountered was that bikini waxing was painful, but I knew from my experience as an anesthesiologist that there was a solution.  So I applied the knowledge I had of numbing a child’s skin for an IV insertion (also a anxiety provoking and painful procedure) and applied the same concepts to the bikini area (by means of a panty and numbing cream).<br />
My primary motivation for pursuing my dream of operating a successful business is my confidence that there is a market need and demand for such a product. There is a huge opportunity and market for this growing trend. In a recent study, it was found that 52% of women between the ages of 18-39 years either waxed or lasered their pubic hair in the last month with 3.5% waxing more than once.<br />
(Only 16.3% of women between ages of 18-39 used no hair removal methods in the past month.)  In 2010, the female population between the ages 18-39 in US was approximately 60M.  In another recent academic research study, women aged 16 &#8211; 50 years old, were surveyed on their “down there” grooming. They found that 50% of these women performed some type of bikini-line grooming. 30% of these women admitted to “whole pubic area” grooming.  Shaving, salon waxing, and trimming with scissors were the most common usual methods. Their appearance in a bathing suit was the most common reason given for pubic hair removal followed by feeling attractive and by the notion that pubic hair removal is cleaner.</p>
<p>This coming year will be a year filled with endless possibilities!  I’m excited to work with Ken and his team to build my business to a million dollars! Often as an entrepreneur, it feels like you’re re-inventing the wheel.  I am open for suggestions and feed back on ways to improve my systems.  I am eager to learn and drink in the enthusiasm that Ken brings to how he lives life and operates his business!  Thank you for this amazing opportunity!</p>
<p>Edna Ma, MD<br />
Creator/Founder<br />
BareEase &amp; Cream</p>
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		<title>Top 10 Startup Mistakes Entrepreneurs Make When Starting a Business</title>
		<link>http://thesleepinggiant.com/index.php/2011/07/28/top-10-startup-mistakes-entrepreneurs-make-when-starting-a-business-part-1-don%e2%80%99t-make-starting-a-business-harder-than-it-needs-to-be/</link>
		<comments>http://thesleepinggiant.com/index.php/2011/07/28/top-10-startup-mistakes-entrepreneurs-make-when-starting-a-business-part-1-don%e2%80%99t-make-starting-a-business-harder-than-it-needs-to-be/#comments</comments>
		<pubDate>Thu, 28 Jul 2011 23:16:29 +0000</pubDate>
		<dc:creator>candieg</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Business mistakes]]></category>
		<category><![CDATA[starting a business]]></category>

		<guid isPermaLink="false">http://thesleepinggiant.com/?p=542</guid>
		<description><![CDATA[From Cherilyn Lester So you decide to startup a business. You have an idea. Let&#8217;s say you want to be a carpenter. You print some brochures, some business cards, and take out an ad in the Yellow Pages. You pay $600 for a website and a domain name that tells everyone about your amazing credentials...]]></description>
			<content:encoded><![CDATA[<p>From<a href="http://sbinfocanada.about.com/od/startup/a/startupmistakes.htm"> Cherilyn Lester</a></p>
<p>So you decide to startup a business. You have an idea. Let&#8217;s say you want to be a carpenter. You print some brochures, some business cards, and take out an ad in the Yellow Pages. You pay $600 for a website and a domain name that tells everyone about your amazing credentials and experience. You distribute your fliers at a local grocery store. And then you wait. And wait. And wait&#8230;<br />
Nothing happens. But, that&#8217;s what everyone starting a business does, isn’t it? Print out some brochures, tell everyone how great you are, and wait for the money to roll in.</p>
<p>Stop right there. You have just made several of the top 10 startup mistakes entrepreneurs make when starting a business.<br />
<strong> </strong></p>
<p><strong>Startup Mistake # 1:</strong> First, being a &#8220;carpenter&#8221; is too general. There are a million carpenters in the world, but the only successful ones have something to concentrate on. Wood carving, house renovation, specialized pieces. Like the old saying goes, &#8220;Jack of all trades, master of none.&#8221;<br />
<strong> </strong></p>
<p>&nbsp;</p>
<p><strong>Startup Mistake # 2: </strong>If you fail to plan, you plan to fail. An idea is not a business plan, or a marketing plan, or even just a goal. It is simply an idea. Although the planning process may seem long and tedious now, it will benefit you more than you could imagine in the future. For example, when you are seeking funding, when you are joining an association of professionals, when your goals change, when your business changes, or if you take on a partner or investor. Your plan should guide you, but not constrain you. If something in your plan doesn&#8217;t fit just right, change it. Your business plan will never have a final draft.<br />
<strong> </strong></p>
<p>&nbsp;</p>
<p><strong>Startup Mistake # 3: </strong>Brochures and business cards are garbage to startup businesses! You will spend far more producing them than they will produce for you. Ignoring the high cost of printing these materials, and the costs associated in designing them if you aren&#8217;t proficient yourself, most startup businesses change too quickly for these materials to be effective for more than a short period, sometimes as little as days.<br />
If it costs $1000 to print these the first time, and $1000 to design them the first time, imagine how much you will pay if your brochures beat statistics and last two months. If alterations to design cost $500, it costs $1500 every time your business changes. If your business changes every two months, you can expect to spend at least $9000 that year on brochures and business cards. Yes, that is nine thousand dollars in lost revenue, over something that is less effective than graffiti. Don&#8217;t waste your time, or your money, on brochures and business cards until you can keep your typical sales presentation the same for at least six months. Otherwise, for business startups, these things aren&#8217;t worth the trouble.<br />
<strong> </strong></p>
<p>&nbsp;</p>
<p><strong>Startup Mistake # 4:</strong> Okay, the Yellow Pages. Let&#8217;s take a look in the Yellow Pages and see how many other trillions of carpenters there are. Which ones stand out? Definitely not the tiny ad in the corner. Probably not the one-liner. And as a business startup, that is all you would be able to afford. For the one or two clients per year this would bring you, it is better to wait until your marketing budget can afford to buy large, extravagant and eye-catching ads.</p>
<p>&nbsp;</p>
<p><strong>Startup Mistake # 5: </strong>Six hundred dollars for a website and domain name? A website and domain name before a marketing plan? This scenario is already causing headaches for those of you &#8220;in the know&#8221;. Best idea for a business startup, design your own website for free if you can. Second best idea for a business startup, get a friend or relative to design it for free. Third best, pay a minimal fee for the complicated stuff and the rest can be done by yourself and a relative.<br />
Only if no one in the world can help you, do you want to hire a professional to do the whole thing for you. And when you do, try and get it on 30 or 60 days post. That way, the new website will be generating money for you before you pay. If you do pay upfront, and can&#8217;t get around it, ask if they do free updates. You are guaranteed to change a thing or two, probably at least once a week as you test out your new site. If you pay $600, it had better be a good website – because your entire marketing budget just paid for it.<br />
<strong> </strong></p>
<p>&nbsp;</p>
<p><strong>Startup Mistake # 6:</strong> Wow! A carpenter who went to John B. Doe Carpentry Academy! Is that what your customers say? Most likely, they won&#8217;t even think that. Most customers think, &#8220;Wow! Look at his work. It is just what I need.&#8221; And that is what you want your customers to think. Don&#8217;t promote yourself; promote your solutions. Everyone who comes to your website has a problem they need solved. If you figure out that problem, and can tell them how to solve it using your website, you have just hit a marketing gold-mine.</p>
<p>&nbsp;</p>
<p><strong>Startup Mistake # 7: </strong>What is a carpenter doing at a grocery store? And why is he handing out fliers anyway? If you do hand out fliers, do it where it counts. A carpenter should hand out fliers at a lumber yard or furniture store. Even a department store that sells nails would be a better location for a carpenter when handing out fliers. Think about it.</p>
<p>&nbsp;</p>
<p><strong>Startup Mistake # 8: </strong>You stopped marketing. This is probably the biggest mistake for a business startup. Even if you do exactly the opposite of everything you have read so far, if you keep doing it you are bound to get at least minimal results. If you stop when you run out of new ideas, you probably won&#8217;t get much.<br />
The key to marketing is repetition. Make sure people think of your name when they have a problem. If they have only seen your name once, but your competitor just sent them a third flier, your competitor will get their business. We&#8217;ve all heard that it takes more than once for a customer to buy, and it has never been more true. With the information available to your customers today, you want your name to be in front of them as much as possible.</p>
<p>&nbsp;</p>
<p><strong>Startup Mistake # 9:</strong> When nothing happened, you didn&#8217;t try again. Nothing says failure like someone who quits. Motivate yourself! Get up in the morning and say &#8220;I&#8217;m going to get hits to my website.&#8221; Or &#8220;I’m going to get a client this week!&#8221; If you build it, but nobody knows its there, nobody is going to come. When you’re starting a business, you have to try, make mistakes, learn, and try again. If you try, make a mistake, and give up, you will never be the success you know you can be.</p>
<p>&nbsp;</p>
<p><strong> Startup Mistake # 10:</strong> You assumed that what everyone else does will work for you. Wrong! What everyone else does took them a long time to figure out, and they have been tweaking it all that time to make it work right for them. If you copy part, but not all, of what they do, you will never get the same results. People strive for individuality, and businesses should too. If you copy your competitor in every aspect, your prospects might as well flip a coin. Do you want 50 percent of the business you could be getting? No, you want it all!<br />
The bottom line with a business startup is to stay motivated. Starting a business is one of the hardest things anyone can ever do because of the uncertainty, the lack of a support structure, the complete and total disregard of your typical safety zone. It is all part of starting a business. But the rewards are far greater than the sacrifices. And in the end, when you are financially secure, and independent from the corporate world, it will be more gratifying than you could have ever dreamed.</p>
<p>&nbsp;</p>
<p>Cherilyn R. Lester is an entrepreneur in her own right, and the proprietor of Novus Life &amp; Career Coaching. Novus specializes in coaching entrepreneurs, helping them to grow their business without everything else taking a back seat in the process. You can visit her at <a href="http://http://www.novuslife.com/">http://www.novuslife.com/</a> or call 206-20-COACH to schedule a complimentary session and see just what Novus can do for you. We&#8217;re like motivational business startup consultants on a sugar-rush.</p>
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		<title>Estimating Startup Costs for a New Business</title>
		<link>http://thesleepinggiant.com/index.php/2011/07/01/estimating-startup-costs-for-a-new-business/</link>
		<comments>http://thesleepinggiant.com/index.php/2011/07/01/estimating-startup-costs-for-a-new-business/#comments</comments>
		<pubDate>Fri, 01 Jul 2011 16:36:03 +0000</pubDate>
		<dc:creator>candieg</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[cost]]></category>
		<category><![CDATA[How to start a business]]></category>
		<category><![CDATA[startup]]></category>

		<guid isPermaLink="false">http://thesleepinggiant.com/?p=530</guid>
		<description><![CDATA[Confounded over how much money you&#8217;ll require for your startup business? Well, don&#8217;t fret. There&#8217;s an easy approach to breaking this mystery down and creating a clear picture of the funds that your startup business will need. Startup cost categories Bear in mind that different small businesses will have different types of startup costs. For...]]></description>
			<content:encoded><![CDATA[<p>Confounde<strong><a href="http://thesleepinggiant.com/wp-content/uploads/2011/07/startup_costs_service.jpg"><img class="alignleft size-full wp-image-531" title="startup_costs_service" src="http://thesleepinggiant.com/wp-content/uploads/2011/07/startup_costs_service.jpg" alt="" width="163" height="130" /></a></strong>d over how much money you&#8217;ll require for your startup business? Well, don&#8217;t fret. There&#8217;s an easy approach to breaking this mystery down and creating a clear picture of the funds that your startup business will need.<br />
<strong> </strong></p>
<p><strong>Startup cost categories</strong><br />
Bear in mind that different small businesses will have different types of startup costs. For example, a furniture retailer might need a storefront and staff to man it, while a toy manufacturer might need manufacturing equipment, a warehouse and staff that is trained to operate the equipment. And then again, if you&#8217;re operating an online retail business, you might be doing it at home in your PJs, and don’t need a facility or staff at all.</p>
<p><strong> </strong></p>
<p><strong>Costs for a startup business can be divvied up into six major categories:</strong></p>
<ul>
<li>Cost of sales:  Product inventory, raw materials, manufacturing equipment, shipping, packaging, shipping insurance, warehousing</li>
</ul>
<ul>
<li>Professional fees:  Setting up a legal structure for your business (e.g. LLC, corporation), trademarks, copyrights, patents, drafting partnership and non-disclosure agreements, attorney fees for ongoing consultation, retaining an accountant</li>
</ul>
<ul>
<li>Technology costs:  Computer hardware, computer software, printers, cell phones, PDAs, website development and maintenance, high-speed internet access, servers, security measures, IT consulting</li>
</ul>
<ul>
<li>Administrative costs:  Various types of business insurance, office supplies, licenses and permits, express shipping and postage, product packaging, parking, rent, utilities, phones, copier, fax machine, desks, chairs, filing cabinets – anything else you need to have on a daily basis to operate a business</li>
</ul>
<ul>
<li>Sales and marketing costs: Printing of stationery, marketing materials, advertising, public relations, event or trade show attendance or sponsorship, trade association or chamber of commerce membership fees, travel and entertainment for client meetings, mailing or lead lists</li>
</ul>
<ul>
<li>Wages and benefits:  Employee salaries, payroll taxes, benefits, workers compensation</li>
</ul>
<p><strong>Factor in the time to get your startup business off the ground</strong><br />
One critical component of getting an accurate startup cost estimate is to determine the length of time it&#8217;s going to take you to open your startup business. It might be very different if you&#8217;re opening a restaurant versus an eBay business. No matter what your business type, take into account everything you will spend, from the moment you dig in to the startup process, through the time you&#8217;re ready to sell a product or service. If you need three months from the time you sign a lease to the time you can put the &#8220;open&#8221; sign on your retail storefront, calculate how much money you will need for salaries, electricity, rent (and your mortgage payment!) during those three months.</p>
<p>Learn about the specific costs for your type of new business<br />
There&#8217;s a variety of resources you can tap into to understand specific costs associated with your chosen dream startup business. Start with the StartupNation Community, where you can search for other people in your industry, and post a message on the boards asking for help from fellow entrepreneurs.<br />
Also make sure you check out your industry&#8217;s trade association. It should have an active group of members who are going through or have successfully navigated the startup process, and they typically will be happy to share tips with you. You might even get access to sample business plans and checklists for your market niche, but most importantly, you’ll find out which hidden costs to be wary of in your industry.<br />
Take every opportunity you can to network with business owners in your industry, whether it&#8217;s online or in person. They will have the best understanding of how the costs of a typical business in your industry balance out across those six categories. With that knowledge, you&#8217;ll be able to create a reasonable cost estimate for starting a business of your own.</p>
<p><strong>Put all the pieces together</strong><br />
Once you&#8217;ve pulled together the costs for your startup business, take advantage of StartupNation&#8217;s downloadable Cash Management Report, which also helps you project your monthly cash flow.<br />
Above all, be realistic when calculating startup costs for your new business. The first calculation may not be the right one. Continue to refine your analysis until you’re satisfied with the final number, and then do yourself the favor of adding a miscellaneous line item for 10% of your total budget. You’ll spend more than you think to get your that dream startup business going, and the &#8220;miscellaneous&#8221; category will cover any unexpected costs.</p>
<p>&nbsp;</p>
<p><em>Amanda Webber is a freelance writer for <a href="http://www.startupnation.com/business-articles/1248/startup-costs-new-business.asp/">StartupNation</a>.</em></p>
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		<title>Being A Leader In Your Business</title>
		<link>http://thesleepinggiant.com/index.php/2011/06/18/being-a-leader-in-your-business/</link>
		<comments>http://thesleepinggiant.com/index.php/2011/06/18/being-a-leader-in-your-business/#comments</comments>
		<pubDate>Sat, 18 Jun 2011 23:46:07 +0000</pubDate>
		<dc:creator>candieg</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[How to improve your business]]></category>
		<category><![CDATA[how to manage]]></category>
		<category><![CDATA[leadership]]></category>
		<category><![CDATA[owner]]></category>

		<guid isPermaLink="false">http://thesleepinggiant.com/?p=524</guid>
		<description><![CDATA[Over the past several years, one of the most important contributions psychology has made to the field of business has been in determining the key traits of acknowledged leaders. Psychological tests have been used to determine what characteristics are most commonly noted among successful leaders. This list of characteristics can be used for developmental purposes...]]></description>
			<content:encoded><![CDATA[<p>Over the past several years, one of the most important contributions psychology has made to the field of business has been in determining the key traits of acknowledged leaders. Psychological tests have been used to determine what characteristics are most commonly noted among successful leaders. This list of characteristics can be used for developmental purposes to help managers gain insight and develop their leadership skills.<br />
The increasing rate of change in the business environment is a major factor in this new emphasis on leadership; whereas in the past, managers were expected to maintain the status quo in order to move ahead, new forces in the marketplace have made it necessary to expand this narrow focus. The new leaders of tomorrow are visionary. They are both learners and teachers. Not only do they foresee paradigm changes in society, but they also have a strong sense of ethics and work to build integrity in their organizations.<br />
Raymond Cattell, a pioneer in the field of personality assessment, developed the Leadership Potential equation in 1954. This equation, which was based on a study of military leaders, is used today to determine the traits which characterize an effective leader. The traits of an effective leader include the following:<br />
•    Emotional stability: Good leaders must be able to tolerate frustration and stress. Overall, they must be well-adjusted and have the psychological maturity to deal with anything they are required to face.<br />
•    Dominance: Leaders are often competitive, decisive and usually enjoy overcoming obstacles. Overall, they are assertive in their thinking style as well as their attitude in dealing with others.<br />
•    Enthusiasm: Leaders are usually seen as active, expressive and energetic. They are often very optimistic and open to change. Overall, they are generally quick and alert and tend to be uninhibited.<br />
•    Conscientiousness: Leaders are often dominated by a sense of duty and tend to be very exacting in character. They usually have a very high standard of excellence and an inward desire to do their best. They also have a need for order and tend to be very self-disciplined.<br />
•    Social boldness: Leaders tend to be spontaneous risk-takers. They are usually socially aggressive and generally thick-skinned. Overall, they are responsive to others and tend to be high in emotional stamina.<br />
•    Self-assurance: Self-confidence and resiliency are common traits among leaders. They tend to be free of guilt and have little or no need for approval. They are generally unaffected by prior mistakes or failures.<br />
•    Compulsiveness: Leaders are controlled and very precise in their social interactions. Overall, they are very protective of their integrity and reputation and consequently tended to be socially aware and careful, abundant in foresight, and very careful when making decisions or determining specific actions.<br />
•    Intuitiveness: Rapid changes in the world today, combined with information overload result in an inability to know everything. In other words, reasoning and logic will not get you through all situations. In fact, more and more leaders are learning the value of using their intuition and trusting their gut when making decisions.<br />
•    Empathy: Being able to put yourself in the other person&#8217;s shoes is a key trait of leaders today. Without empathy, you can&#8217;t build trust; without trust, you will never be able to get the best effort from your employees.<br />
•    Charisma: People usually perceive leaders as larger than life. Charisma plays a large part in this perception. Leaders who have charisma are able to arouse strong emotions in their employees by defining a vision which unites and captivates them. Using this vision, leaders motivate employees to reach toward a future goal by tying the goal to substantial personal rewards and values.<br />
Leaders are rarely (if ever) born. Circumstances and persistence are major components in the developmental process of any leader, so if your goal is to become a leader, work on developing those areas of your personality that you feel are not up to par. For instance, if you have all of the basic traits but do not consider yourself very much of a people person, try taking classes or reading books on empathy. On the other end, if relating to others has always come naturally to you, but you have trouble making logical decisions, try learning about tough-mindedness and how to develop more psychological resistance. Just remember, anyone can do anything they set their mind to.</p>
<p>Article By:  <a href="http://http://www.sba.gov/content/being-leader">http://www.sba.gov/content/being-leader</a></p>
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		<title>10 Steps To Starting Your Business</title>
		<link>http://thesleepinggiant.com/index.php/2011/06/02/10-steps-to-starting-your-business/</link>
		<comments>http://thesleepinggiant.com/index.php/2011/06/02/10-steps-to-starting-your-business/#comments</comments>
		<pubDate>Thu, 02 Jun 2011 17:37:14 +0000</pubDate>
		<dc:creator>candieg</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[business plan]]></category>
		<category><![CDATA[entrepreneur]]></category>
		<category><![CDATA[funding]]></category>
		<category><![CDATA[how to]]></category>
		<category><![CDATA[name your business]]></category>

		<guid isPermaLink="false">http://thesleepinggiant.com/?p=520</guid>
		<description><![CDATA[From: USBA.Gov Follow These Steps to Starting a Business Starting a business involves planning, making key financial decisions and completing a series of legal activities. These 10 easy steps can help you plan, prepare and manage your business. Step 1: Templates for Writing a Business Plan Use these tools and resources to create a business...]]></description>
			<content:encoded><![CDATA[<p>From: <a href="http://www.sba.gov/content/follow-these-steps-starting-business">USBA.Gov</a></p>
<p>Follow These Steps to Starting a Business<br />
Starting a business involves planning, making key financial decisions and completing a series of legal activities. These 10 easy steps can help you plan, prepare and manage your business.<br />
<strong>Step 1: Templates for Writing a Business Plan</strong><br />
Use these tools and resources to create a business plan. This written guide will help you map out how you will start and run your business successfully.<br />
<strong>Step 2: Get Business Assistance and Training</strong><br />
Take advantage of free training and counseling services, from preparing a business plan and securing financing, to expanding or relocating a business.<br />
<strong>Step 3: Choose a Business Location</strong><br />
Get advice on how to select a customer-friendly location and comply with zoning laws.<br />
<strong>Step 4: Finance Your Business</strong><br />
Find government backed loans, venture capital and research grants to help you get started.<br />
<strong>Step 5: Determine the Legal Structure of Your Business</strong><br />
Decide which form of ownership is best for you: sole proprietorship, partnership, Limited Liability Company (LLC), corporation, S corporation, nonprofit or cooperative.<br />
<strong>Step 6: Register a Business Name (&#8220;Doing Business As&#8221;)</strong><br />
Register your business name with your state government.<br />
<strong>Step 7: Get a Tax Identification Number</strong><br />
Learn which tax identification number you&#8217;ll need to obtain from the IRS and your state revenue agency.<br />
<strong>Step 8: Register for State and Local Taxes</strong><br />
Register with your state to obtain a tax identification number, workers&#8217; compensation, unemployment and disability insurance.<br />
<strong>Step 9: Obtain Business Licenses and Permits</strong><br />
Get a list of federal, state and local licenses and permits required for your business.<br />
<strong>Step 10: Understand Employer Responsibilities</strong><br />
Learn the legal steps you need to take to hire employees.</p>
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		<title>Oprah Winfrey &#8211; About.com Readers&#8217; Most Admired Entrepreneur</title>
		<link>http://thesleepinggiant.com/index.php/2011/05/25/oprah-winfrey-about-com-readers-most-admired-entrepreneur/</link>
		<comments>http://thesleepinggiant.com/index.php/2011/05/25/oprah-winfrey-about-com-readers-most-admired-entrepreneur/#comments</comments>
		<pubDate>Thu, 26 May 2011 04:34:38 +0000</pubDate>
		<dc:creator>candieg</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[Last show]]></category>
		<category><![CDATA[Oprah]]></category>
		<category><![CDATA[OWN]]></category>
		<category><![CDATA[The Oprah Show]]></category>
		<category><![CDATA[top entrepreneur]]></category>

		<guid isPermaLink="false">http://thesleepinggiant.com/?p=514</guid>
		<description><![CDATA[From Scott Allen , former About.com Guide In a recent poll, we asked readers, &#8220;Which entrepreneur do you admire most?&#8221; The winner, hands down, was Oprah Winfrey, with nearly double the votes of Bill Gates and four times Richard Branson. In a career filled with firsts and superlatives, Oprah has managed to amass a sizable...]]></description>
			<content:encoded><![CDATA[<p><a href="http://thesleepinggiant.com/wp-content/uploads/2011/05/index1.jpg"><img class="alignleft size-full wp-image-516" title="index" src="http://thesleepinggiant.com/wp-content/uploads/2011/05/index1.jpg" alt="" width="300" height="168" /></a>From                  <a rel="author" href="http://entrepreneurs.about.com/bio/Scott-Allen-8965.htm"> Scott Allen </a>, former      	     		About.com Guide</p>
<p>In a recent poll, we asked readers, &#8220;<a href="http://entrepreneurs.about.com/gi/pages/poll.htm?poll_id=4944697103">Which entrepreneur do you admire most?</a>&#8221; The winner, hands down, was Oprah Winfrey, with nearly double the votes of Bill Gates and four times Richard Branson. In a career filled with firsts and superlatives, Oprah has managed to amass a sizable fortune, become one of the most powerful people in the entertainment industry, and yet maintain a sense of humility and compassion we all should strive to achieve.</p>
<p>&nbsp;</p>
<p>Broadcasting Pioneer:</p>
<p>Born in a small town in Mississippi in 1954 and raised in Nashville, Tennessee, Oprah began her career in broadcasting at age 17 at radio station WVOL. By 19, she was anchoring the news at WTFV-TV, both the the first African-American woman and the youngest person ever to do so. In 1976 she moved to Baltimore, where she co-anchored WJZ-TV&#8217;s <em>Six O&#8217;Clock News</em>. She soon made the switch to doing talk shows, hosting the local <em>People Are Talking</em>.</p>
<p>&nbsp;</p>
<p>The Oprah Winfrey Show:</p>
<p>In 1984, Oprah relocated to Chicago to host <em>AM Chicago</em>. Within just one month, it had surpassed <em>Donahue</em> as the #1 local talk show, and within a year it was renamed <em>The Oprah Winfrey Show</em>. A year later, it entered national syndication and became the highest-rated talk show in TV history. It has remained the number one talk show for 18 seasons, has won dozens of Emmys, and is seen by an estimated 30 million viewers a week in the United States and is broadcast internationally in 111 countries. <a href="http://http://entrepreneurs.about.com/od/famousentrepreneurs/p/oprahwinfrey.htm">READ MORE HERE </a></p>
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